Job Description

Location: Steward Health Care
Posted Date: 11/16/2020

POSITION SUMMARY:


The Associate Director, Regional Marketing will oversee marketing and communications, including advertising and media for regional operations. Working with corporate marketing to ensure branding standards are followed and duplication of efforts is eliminated, this high energy individual will develop, implement and measure the impact of marketing and communication for hospital/field marketing programs.

KEY RESPONSIBILITIES:


• Serve as primary contact for field marketing teams in the Texas, Louisiana, Arkansas division, which includes 9 hospitals and several Steward Medical Group physician practices
• Support local marketing goals and consult in the development of integrated marketing communications plans to highlight, create awareness of and drive revenue to targeted service lines in order to achieve planned patient flow and referral goals for regional entities
• Work with the corporate marketing team to coordinate messaging efforts and press relations across region
• Provide guidance on strategy to maximize the effectiveness of communication vehicles designed to support Steward brand and maximize positive visibility in each market
• Oversee field marketing on digital owned and earned channels within the region including promotions, internal communications and web content specific to Steward and the services offered as well as specific physicians and hospital groups
• Work with the corporate marketing team to implement campaigns and media plans to drive volume and enhance hospital awareness
• Track and analyze usage to measure effectiveness of marketing vehicles and provide recommendations for maximization and enhancement of media and promotions
• Coordinate participation in and lead local activities and events in the region as needed
• Position based in Dallas, Texas with travel within the Texas, Louisiana, Arkansas market required (25-50%)

REQUIRED KNOWLEDGE & SKILLS:


• Successful track record of leading the development and execution of strategic marketing communications plans and programs. Must have experience in the healthcare arena
• Demonstrated success in developing strategic multi-faceted marketing communications plans and converting them into tactical programs, specific experience with progressive use of digital and web-related communication
• Experience in launching and tracking advertising campaigns; able to utilize analysis and translate anecdotal and research data into recommendations and plans
• Knowledge of health care marketing best practices, expertise in overall marketing and communication vehicles
• Experience with managing team and/or vendors, ability to work with and influence multiple stakeholder audiences, ultimately leading and driving the coordination and integration of communication activities
• Exceptional ability to build relationships with people from diverse areas of the business and external "key influencers"
• Effective driving initiatives and getting programs off the ground in a complex fast paced organization
• Self-starter with team orientation, entrepreneurial skill set able to identify and initiate programs quickly

EDUCATION/EXPERIENCE/LICENSURE/TECHNICAL/OTHER:

  1. Education: Bachelor's degree required
  2. Experience (Type & Length): At least 5 years’ experience in marketing in the health care arena
  3. Certification/Licensure:
  4. Software/Hardware:
  5. Other:

Application Instructions

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