Marketing Operations Coordinator

POSITION SUMMARY:

(Briefly describe the overall purpose of this position - Why does it exist and how does it contribute to the overall organization?)

The marketing operations coordinator serves as the backbone of the corporate marketing team. This position oversees the execution of corporate marketing programs and supports the day-to-day operations of the enterprise-wide marketing team. This position ensures the smooth execution of marketing campaigns, events and special projects with a focus on end-to-end optimization— from planning and budgeting to execution and analysis.

KEY RESPONSIBILITIES:

(Use bullets for specific responsibilities)

• Deliver planning, governance and support functions that allow marketing programs to deliver value and results.
• Serve as the “hub” of corporate marketing team that supports day-to-day operations and fulfillment of key initiatives.
• Responsible for internal communications with field marketing team to enhance results of corporate marketing initiatives. Build and maintain communication processes that link corporate and field marketing.
• Responsible for supporting marketing staff with fulfillment of creative requests. Add value to marketing initiatives through the coordination of information among corporate team, vendors and field marketing teams.
• Develop content for marketing initiatives through coordination of information, research and writing.
• Copywriting for websites, social media, internal communications, email marketing, etc.
• Build processes for and manage the financial aspects of corporate marketing projects including AP priority management, monthly actuals review, budget monitoring, media fund management and vendor relations
• Manage campaign reporting process with key vendors and distribute information to appropriate field marketing teams.
• Coordinate corporate marketing events and provide support to field marketing events as needed.

REQUIRED KNOWLEDGE & SKILLS:

(Examples: Ability to work independently and take initiative; Good judgment and problem-solving skills; Communication skills; Interpersonal and organizational skills; Level of confidentiality)

• Marketing and writing experience required.
• Excellent computer skills required.
• Experience with Microsoft Office software required, especially with MS Word, Excel and PowerPoint.
• Strong organizational, communication and interpersonal skills necessary.
• Writing and content development skills a plus.

EDUCATION/EXPERIENCE/LICENSURE/TECHNICAL/OTHER:

1. Education: Bachelor’s Degree required
2. Experience (Type & Length): At least 3 years marketing, project management, administrative support experience, preferably in the health care environment.
3. Certification/Licensure: n/a
4. Software/Hardware: Microsoft Office applications (Word, Excel, PowerPoint),
5. Other: Position located in Dallas, Texas